Project:
#EraseIt Product Launch of Bikini + Body Bump Eraser
CLIENT:
Sweetspot Labs
INDUSTRY:
Beauty
OVERVIEW
Neilson Swiader developed the integrated strategic communications plan and creative campaign for the go-to-market launch of the Bikini + Body Bump Eraser, the SweetSpot Labs product designed to reduce ingrown hairs. Our Creative Studio developed #EraseIt, a campaign concept elevating the product solution to one of self-acceptance and self-love.
SERVICES
Influencer Management and Contracting
Social Media Strategy
Campaign Development
Content Strategy & Production
Film & Photo Art Direction & Production
Mailers & Printed Collateral
